I am in the final stages of revising Dissonance. My book is starting to come up in casual conversations in my day-to-day life and I find myself without a good elevator pitch. Lately, my book has come conversation, outside of my writing circle. Which is a good thing, in a marketing sense that means there is interest to read the book translating into possible sales, but as a beginner at this whole author business, it’s hard to answer that dreaded question “What’s your book about?” I typically stumble about saying, “It’s about a man whose wife dies in their home. After her death, it’s revealed that he has suffered though physical and emotional abuse. It [the book] shows the rebuilding of his character.”
I have come to realize it is essential to have a good pitch lined up and practiced for when this question inevitably comes up in conversation. It’s hard to talk about your book (to start out), but if you are prepared to answer the question it becomes easier. I realized the more pride and support I have found about my book the easier it is to talk about. (It also doesn’t hurt if the topic is brought up rather expectantly. Unlike how I keep running to the topic; random co-workers asking me about the book while I’m walking down the hallway)
My new prepared pitch is this:
Dissonance is narrated in first person perspective by a man who has lost his wife to unfortunate circumstances. The story explores and exposes a violent relationship, infidelity, substance abuse, depression, and a mountain of lies.
If the person is still interested, I can follow-up with parts of the plot that won’t give the story away. The main point is being prepared for people to ask about your story, because once people find out you have or are writing a book they are naturally curious and want to support your ventures.